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In an interview with the Financial Times over the weekend, Done cautioned that additional tax hikes could result in widespread betting shop closures, harm related sectors such as horse racing and accelerate the decline of the high street.
Betfred currently operates approximately 1,094 retail shops across the UK. Done highlighted the concrete risks of Machine Gaming Duty – taxes on gambling machines – doubling from 20% to 40%, a move reportedly under consideration by Chancellor John Healey ahead of the Autumn Budget.
Betfred’s retail business still heavily depends on fixed-odds betting terminals (FOBTs) and in-shop gambling. Despite the maximum stake limit being cut to £2 in 2019, FOBTs account for roughly half of Betfred’s shop profits. Done emphasised that without these machines, retail betting wass “impossible”.
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The more distinctive layer is the game’s use of 2×2 colossal symbols and a Battle feature, in which colossal and Wild symbols land to cover a Battle symbol after a non-winning spin. These additions don’t reinvent NetEnt’s math. They extend the cascade model with bigger blocks and a triggered mini-sequence, keeping the release familiar to players who know the studio’s earlier Avalanche games.
NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options
NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options. That reflects the wider industry move toward giving players direct routes into bonus play rather than waiting for natural triggers.
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Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.
“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
