About this app
About King Of The Ring
One of Europe’s best-known casino operators, Holland Casino runs 13 locations in the country, offering a mix of table games and slots. Amsterdam carries two casinos, while the rest are scattered around, with a slight emphasis in the south, near the Netherlands’ border with Germany.
The operator has no international locations. Well, it’s a state monopoly, after all. Holland Casino was also one of the first operators to launch online when the market legalised in 2021, with Petra de Ruiter joining the company as CEO the following year.
Petra’s journey to the role started in a hotel management school where she learned the ropes of hospitality, followed by a job at Transavia Airlines, a subsidiary of renowned Dutch operator KLM. This led to 24 years in the aviation industry, in a host of different roles: sales, marketing, operations – all aspects of the business that would later become useful in the casino industry.
What is King Of The Ring?
Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.
Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.
The DCMS has said she brings extensive experience from her long-standing career in public protection and financial crime prevention.
What is King Of The Ring?
“Many talented individuals simply don’t understand the breadth of careers available in gaming and lotteries, while others have preconceived views about the sector itself,” he continues.
“We’re not just competing with other operators; we’re competing with fintech, gaming, technology and consumer brands that often have stronger employer recognition and, in some cases, fewer misconceptions associated with their industry.
“As a result, we can miss out on talented individuals who simply don’t consider our sector.”
